Motivated and enthusiastic self-starter that uses data to strengthen the impact your role, and the role of Microsoft, has to people everywhere.Excellent written and verbal communication skills with peers and across multiple business teams, with an ability to forge partnerships at all levels of Microsoft.Comfortable managing multiple projects simultaneously amid ambiguity and in a highly collaborative organization.Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience OR Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 2+ years marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience OR equivalent experience.Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience OR equivalent experience.Effectively analyzes data to make decisions, define new strategies, and deliver measurable results.Ensure customer and business data drives all plans, activities, decisions.Inform and influence colleagues and cross functional teams to successfully achieve goals.
Optimize in-market experiences to meet customer's needs and channel KPIs through continual testing and adjusting based on customer feedback. Use customer and market insights to develop hypotheses and create a test-and-learn plan for improving experiences and functionality across the Events web ecosystem.Develop actionable plan to improve the in-market performance of site/program.Conducts weekly, monthly, quarterly business readouts to key stakeholders to ensure business, experience and operational goals are being tracked and met.Work directly with development and operations teams on build-out, prioritization of tickets, clarification of requirements, etc.Build and document a web brief that clearly outlines project objectives, scope, research inputs and plan of action.Works closely with partners to ensure content is effective in driving intended behaviors.Establish specific KPIs and ensure necessary reporting is in place to measure effectiveness and optimize results.Identify experience gaps to understand customer satisfaction, motivation, etc and develop deep insights into customer needs and behaviors.Interact with business stakeholders to obtain, clarify, and verify requirements for projects.Build web site strategy and experience brief in coordination with assigned creative agency and project stakeholders.Act as Web lead, business stakeholder and customer champion in advocating for the web experience.The ideal candidate must also possess strong communication, project management and teamwork skills and thrive in a fast-paced, deadline driven and high pressure environment. This role will collaborate very closely with partners to lead the web strategy and ensure strategic execution of the mission and vision is successfully achieved. Using customer and market insights, this role will be the voice of the customer to define and influence innovative experiences that increase customer satisfaction and drive engagement and purchase intent. The Cloud Marketing team is looking for a seasoned web marketing manager that can create and drive the web customer experience for the Teams marketing website.
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